Long-lasting, frizz-free smoothness without a chemical process? Yes! Smooth Cure’s ingenious sulfAte-free formulas deliver up to 72 hours of dramatically soft, smooth, manageable hair thanks to our formaldehyde- free Kerashield ComplexTM of Keratin, Brazil Nut Oil and Tucuma Butter, which safely tames and strengthens all hair types—from fine to coarse— without harsh, harmful chemicals.

Thirsty hair? Quench it! Moisture Recovery’s water-loving formulas deeply quench dry, dehydrated hair with our bio-diverse Hydramine sea Complex,TM where botanicals and amino acids from the sea meet the richest, most nourishing botanical butters and oils found on land to transform even the most parched hair into a vision of softness and manageability.

Just one level of fade protection? Discover full coverage color insurance. Sulfate-free Color Endure keeps color true to hue with our triple-threat Multi-spectrum Defense Complex,TM a mega complex of fade-defying Green Tea, antioxidants and UV protectors that fight both the physical and environmental factors that can cause fading and tonal change.

Bulk up without gaining weight? Try the skinny hair miracle. Body Luxe’s body-boosting formulas plump up fine, limp hair with our zero-weight Oat Protein Complex,TM which thickens and volumizes skinny strands without adding an ounce.

Having trouble keeping color vibrant and healthy looking? Put it on lockdown. K-PAK Color Therapy deeply locks in vibrancy and moisture while locking out fading and damage thanks to our advanced Quadraßond Peptide Complex® of peptides, African Manketti Oil and Argan Oil, which repairs and seals hair’s outer protective layer.

Style and substance? It’s the only way we know. Our Style & Finish formulas feature the latest and greatest breakthroughs in hair care and styling technology to meet every styling challenge head on, while actually improving and maintaining the condition of your hair.

12 Benefits™ pink addiction is the finest quality haircare formulation. Our cream emulsion is carefully mixed during production to preserve the integrity of our specially selected ingredients. Keratin amino acids and Moroccan argan oil envelope hair in luxurious therapy. Our velvety-soft cream deeply nourishes the hair structure. Smoothing agents help maintain sleek hair while reversing hair deficiencies. Pink addiction is salt and sulfate free.

12 Benefits™ introduces the ultimate 3-in-1 oil for hair. Our beautifying argan spray is formulated with only three naturally pure ingredients that work together to disperse water from the hair’s surface. The resulting effect is a special conditioning process that accelerates blow dry time and allows hair to be more flexible. This safeguards hair while brushing or combing, particularly important for hair that is color-treated, chemically processed, or suffers cuticle damage.

Healthy hair is composed of 95% protein, 3% moisture and trace elements, and 2% natural lipids. Chemicals, chlorinated and salt water, UV exposure, flat ironing, and blow-drying all can strip hair’s natural lipids, leaving hair brittle, weak and unmanageable. 12 Benefits™ Instant Healthy Hair Treatment is the most innovative hair treatment for preventing and repairing hair damage.